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THE PREP
The Prep is built for restaurant owners and operators who are serious about growing smarter, not just working harder. With a clear focus on independent and mid-sized restaurants, the brand delivers sharp insights, practical advice, and the latest industry trends. All designed to help hospitality businesses thrive. In shaping the brand identity, I focused on creating a tone that feels informed but welcoming, with a visual system that’s clean, confident and full of energy. The result is a brand that feels like a trusted industry insider, plugged in, practical, and always one step ahead.
SERVICES
Brand Design (2023)
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