I was born and raised in the Netherlands, growing up in The Hague a city that taught me to appreciate both creativity and culture from an early age. After meeting my wife in London, it felt like the natural next step to build a life here, combining new opportunities with a strong sense of home.

My creative path began in Rotterdam, where I studied Art & Design, and was later shaped by a degree in Commercial Economy back in The Hague. That combination of creativity and business has given me a strong foundation in both the craft and the thinking behind design. I’ve worked across various corners of the graphic industry, always striving to bring ideas to life in ways that are thoughtful, engaging, and beautifully executed.

Over the past few years, I’ve worked in a leadership role, managing and mentoring a team of designers while driving the creative direction across a range of brand and marketing projects. This experience has strengthened my ability to lead with clarity, foster collaboration, and build a design culture that’s both high-performing and supportive.

Outside of work, I’m a big sports enthusiast and recently took up golf, still working on my swing. I also have a deep love for history and can’t get enough of podcasts that explore the past in all its complexity.