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SHAPING
DREAMS INTO REALITY
I transform bold visions into captivating brand experiences through thoughtful design and storytelling. By blending creativity with strategy, I craft identities that inspire, connect, and leave a lasting impression.
WHO AM I?
My name is Daniel Driesen. I'm a a seasoned senior design manager with over 20 years of experience in brand, graphic, editorial, UI & design leadership.
CLIENTS
From FinTech to Health, Transportation to Education, and Food & Beverage to Hospitality. I’ve brought brands to life across industries that shape our everyday world. Each project is a fresh opportunity to create meaningful design that speaks to both purpose and people.
WHAT I DO?
Art Direction
Working closely with clients to bring their vision to life through thoughtful, strategic design. Whether it's defining a creative direction from scratch or elevating an existing identity. I love building meaningful experiences that not only look great, but feel right.
Creative Strategy
It’s more than just making things look good, it’s about building a solid foundation that guides every creative choice with purpose. Whether it's tone of voice or big campaign ideas, I make sure everything connects back to that central truth so all the work feels aligned, intentional, and built to last.
Graphic Design
This is where storytelling meets structure It's the space where ideas take shape through composition and detail. Whether it's crafting a custom graphic that brings a concept to life or designing a spread that guides the reader through a visual journey.
Brand Design
From initial concept(s) to final rollout, I will handle the full spectrum of execution: identities, typography, colour systems, packaging, digital presence, brand guidelines and more. I love the challenge of making a brand feel cohesive, memorable, and true to its voice.
Storytelling
It's all about creating a connection. I really enjoy shaping narratives that don’t just inform, but move people, whether it’s through copy, visuals, or the way a campaign unfolds over time. It’s not about saying everything, it’s about saying the right thing, in the right way.
UI
UI design is where branding truly comes to life. It’s the moment a user feels the brand through every interaction. When UI and branding work together, it creates a seamless, intuitive experience that feels both thoughtful and memorable and that’s the kind of work.
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